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Hive Point / Revenue SystemsFounded by Shiela Espiritu

I build Revenue
Systems with CARE.

Your business doesn’t need more disconnected tools and automations. It needs a system that helps opportunities move from first inquiry to customer—and keeps the relationship going after the sale.

Book a discovery call See the CARE Framework

Why this matters

Revenue gets lost
in the gaps.

You might already be generating leads.
But what happens next?

LeadWho follows up?
BookWhat happens next?
PayIs the handoff clear?
DeliverWhat brings them back?

Someone fills out a form. Who follows up?

They don’t reply. What happens then?

They book and pay. Is the handoff clear?

The work is done. What brings them back?

Most businesses don’t have a lead problem everywhere. They have gaps between the steps. Those gaps create missed opportunities, manual work, inconsistent follow-up, and a poor customer experience.

That’s where I come in.

I look at the entire customer journey, find where things are breaking down, and build the Revenue System around it.

The problem isn’t one isolated step. It’s how the whole journey connects.

So what do I actually look at?

Customer journey

Your Revenue System supports the entire customer journey.

I don’t look at one isolated automation. I look at how a customer moves through the entire business—from first look to next purchase.

Attract
Capture
Nurture
Convert
Onboard
Deliver
Retain

Create a clear path to discover the business and take the next step.

  • Websites
  • Landing pages
  • Funnels

Make sure every inquiry enters the right system.

  • Forms
  • Calendars
  • CRM
  • Lead routing

Keep the conversation moving with relevant follow-up.

  • Email
  • SMS
  • AI follow-up
  • Lead nurturing

Help opportunities become customers with a clear next step.

  • Sales pipelines
  • Booking workflows
  • Follow-up systems

Create a smooth, confident handoff after the sale.

  • Payments
  • Forms
  • Agreements
  • Access
  • Notifications

Support the experience your customer came for.

  • Memberships
  • Courses
  • Client communication
  • Workflows

Keep the relationship—and its value—growing.

  • Reactivation
  • Renewals
  • Reviews
  • Referrals
  • Repeat business

The Revenue System is everything connecting these stages.

Once the whole journey is visible, we can build around what it actually needs.

The CARE Framework

A simple framework for building your Revenue System.

CARE keeps the conversation focused on the business first—then the system we need to build behind it.

C

Clarify

Understand the journey before building the system.

We map the goals, the customer journey, and where revenue is getting stuck.

A

Align

Make every part of the journey work together.

We connect the people, process, and technology around how the business needs to work.

R

Remove friction

Make it easier for everyone to move forward.

We fix slow follow-up, repetitive work, broken handoffs, and avoidable customer friction.

E

Expand

Get more value from what you already have.

We strengthen retention, reactivation, referrals, renewals, and repeat revenue.

Clarify what needs to happen. Align the system around it. Remove what slows it down. Expand what works.

The outcome

What changes when the system works?

Illustrative system impact
Disconnected Connected
Follow-up
Visibility
Handoffs
Retention

Fewer leads slipping through the cracks.

Every inquiry has a clear next step.

Faster, more consistent follow-up.

Your team doesn’t have to remember every action manually.

Less repetitive work.

Automation handles the tasks that shouldn’t need human attention.

A smoother customer experience.

From inquiry to onboarding, customers know what happens next.

More visibility.

See where opportunities are sitting and where attention is needed.

More value from existing relationships.

Old leads and past customers don’t simply get forgotten.

The goal isn’t more automation.
The goal is a business that works better.

The outcome comes first. The tools are chosen to support it.

Capabilities

The tools behind the Revenue System.

Tools are chosen for the job they need to do—not because they are the offer.

CRM architectureGoHighLevelSales pipelinesAI lead nurturingEmail automationSMS automationWebsitesLanding pagesFunnelsCalendarsBooking workflowsClient onboardingMembershipsCoursesIntegrationsInternal workflowsLead reactivationRetention systemsReview requests

Tools change. The customer journey doesn’t.

How I work

You don’t need to give me a task list.

You don’t need to know which automation, workflow, or CRM setup you need. Tell me what you’re trying to accomplish.

“We get leads, but our follow-up is inconsistent.”

“Our onboarding is messy.”

“We have hundreds of old leads we’re doing nothing with.”

“Our CRM doesn’t tell us what’s actually happening.”

“We’re doing too many things manually.”

I use CARE to understand the problem, map the journey, and build the system around it.

You bring the goal.
I build the system behind it.

Selected work

Systems I’ve worked on.

A selection of connected journeys, handoffs, and workflows built around real business needs.

AI Lead Nurturing

Built AI-powered follow-up workflows designed to engage new leads and continue conversations automatically.

AICRMAutomation

Client Onboarding

Connected payments, forms, CRM updates, membership access, and internal notifications into one onboarding journey.

OnboardingGHLAutomation

CRM & Pipeline Optimization

Restructured pipelines, stages, and workflows to create clearer visibility across the sales journey.

CRMSalesOperations

Membership & Course Delivery

Built automated access and delivery systems connected to customer payments and CRM workflows.

MembershipCustomer experienceAutomation
Shiela Espiritu
HP

Shiela Espiritu
Founder, Hive Point

About

Hi, I’m Shiela.

I’m the founder of Hive Point. I work with founders and growing businesses to turn ideas, processes, and customer journeys into systems that actually work.

My background spans CRM, GoHighLevel, automation, AI, websites, funnels, onboarding, and customer experience. But the tool has never been the point.

I care about understanding what the business is trying to accomplish—then building the system that helps make it happen.

I don’t start with the automation.
I start with the business.

Best fit

For businesses with momentum—and systems that need to catch up.

I work best with growing businesses that already have an offer and customers, but need more clarity and connection behind the scenes.

Coaches & educators

Programs, memberships, nurturing, onboarding, and customer communication.

Service businesses

Lead capture, booking, follow-up, CRM, and customer experience.

Growing teams

Systems that reduce manual work and create visibility across the journey.

Not on this list? The work is shaped around the journey, not the industry.

Engagement

Ongoing Revenue
Systems Partnership

I work with businesses monthly to build and continuously improve the systems behind their revenue and customer journey.

Scope is shaped around the business, existing systems, and current priorities.

Book a discovery call

Start here

Where is revenue getting
stuck in your business?

You don’t need to know which tool or workflow you need. Tell me what you’re trying to make happen. We’ll start there.

Choose a time to talk

Book a conversation

Revenue Systems
Discovery Call

Choose a convenient time for a focused 30-minute conversation about your business, customer journey, and where revenue may be getting stuck.

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